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Designing a simple and convenient mobile banking experience

Bank Sinarmas, Indonesia

I worked on redesigning the mobile experience of Bank Sinarmas' mobile banking app, SimobiPlus.

We started by talking to customers to help inform us on their needs as we reworked the existing information architecture and user flows.

We then iterated over a few design concepts before landing on a refreshed UI with a new visual language to create a modern banking solution with a primary focus on simplicity for the users.

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